Lilac Impact Services
Sector: Community Development
Comprehensive Brand Design
Lilac Social Impact Services specializes in social impact, and offers services such as community engagement, project management, and event coordination. The founder, Kayla J. Smith-Hardy, has a background in social justice and community organizing. They reached out to us to design their logo and website.
Logo & Brand Mark
Figma
Drawing inspiration from the name "Lilac," we crafted a simple, elegant logo. The design subtly references the flower's shape, reflecting growth and connection. An alternate logo mark incorporates a person icon, emphasizing their human-centered approach.
Website
Webflow | Figma
Our designs for Lilac Impact Services aimed to foster connections with users who seek to drive social change, including impact organizations, government agencies, and activists.
The website reflects the journey of the founder and services offered, guiding visitors from community engagement to impactful results. We used clean lines and focused on a simplistic user experience to enable a professional and client-centric platform.
Brand Guide
Figma | Coolors
The brand design employs a palette of three lilac hues and utilizes circular, overlapping shapes to evoke the a sense of connection and growth.
Our approach maintained a clean aesthetic through minimalist design and a serif display font, conveys sophistication, reinforcing a commitment to quality service.
