InnovaRx Global Health
Sector: Health Care
Comprehensive Design & Storytelling
InnovaRx Global Health (IGH) is a trailblazing healthcare solutions company driven by their commitment to equalizing access. With a focus on accessibility and excellence, they envision to ensure dignified, quality healthcare is accessible to all in Africa. Since 2023, we have worked with them to design a uniform and unique brand experience for their virtual and on-the-ground users.
Website
Wix Studio | Figma | Canva
We redesigned the IGH website to focus on the user journey of potential investors and paying customers to highlight their backstory, the revolutionary services being offered, and pathways to join their mission.
The website was optimized for desktop, tablet and mobile interfaces. Knowing the key purpose of the site was to emotionally connect with users and encourage them to engage with the brand, we focused on visual appeal.
Brand Guide
Figma | Canva | Coolors
While designing the IGH site, we developed a all-encompassing Brand Guide to help the internal team stay consistent with the tone & style of their virtual presence.
We maintained the vibrant colours of the logo as their current audience strongly resonates with and easily recognises it. We curated a new font group that better matched the aesthetic of the brand.
KARTAN Pharma
Figma | Canva
InnovaRx Global Health entrusted us to design the logo and brand assets for their new pharmaceutical brand for their US-based branch.
Using the pestle element and colours from their parent logo, we designed a impactful logo for their pharmacy. We also developed unique brand marks.
Brand Collateral Design
We regularly develop a wide variety of brand collateral for the IGH team. This has included brochures, documents, presentations, key tenets of the brand, and more. As we design these, we create guides for the internal team to recreate the style without our guidance. This sustainable practice drives down the cost of our engagement and ensures the internal team always has what they need.
The CareCode
Figma | Canva
The CareCode system is the heart of InnovaRx Global Health's services. We created designs of the CareCode to be applied across various touchpoints, including the office and outlet wallpaper, flyers for external distribution, internal flyers specific to each department, and social media posts.
While we designed the elements on Figma, we used Canva for the subsequent collaterals. Since the IGH team is familiar with Canva, this would allow them to edit the content easily in the future.
Business Documents
Google Documents | Canva | Figma
IGH requested us to help makeover their business documents to reflect their current upgraded brand style. We focused on architecting the information to enhance the flow and readability.
We standardized the elements using Figma & Canva and implemented a bento box style presentation to bring together the document. We then empowered InnovaRx with a design guide to enable them to create documents themselves. This guide would be applicable for them to easily use on Google Documents, their preferred platform.
Pitch Decks
Google Slides | Google Documents
With the base content and context provided, we have created detailed & comprehensive pitch decks for InnovaRx Global Health.
The website was optimized for desktop, tablet and mobile interfaces. Knowing the key purpose of the site was to emotionally connect with users and encourage them to engage with the brand, we focused on visual appeal.
