CreatED
Sector: Education & Skill Development
Comprehensive Brand Design
CreatED is a platform that inspires high school students to create innovative projects and build impressive portfolios for their university applications. They approached us to design their logo, a mobile-first website, and brand identity to reflect their exclusive futuristic programs and courses.
Logo
Figma
We designed a typography logo that reflects the brand’s essence and appeals to ambitious high school students and their guardians.
The intake process revealed a desire for a symbolic element with innovation and animation potential. The founder resonated with the bulb and pencil motif, with varied font weights enhancing the flow. A minimal black-and-white palette let the sunglow yellow bulb stand out.
Website
Wix Studio | Canva | Figma
Our team devised and implemented a mobile-friendly and creative website experience that highlighted their courses and showcased the achievements of their former students.
The website included a variety of functions - providing an overview of the brand, showcase pages, ongoing opportunities for growth, and a scheduling feature.
Brand Guide
Figma | Canva | Coolors
Through the logo and website design process, we designed a brand deck for CreatED to establish a consistent and professional design style.
We used the logo colors, including raisin black, azure, and sunglow yellow as the primary colours to communicate idea and innovation. The vibrant shades of red, green, and blue as accents tie the brand together to spark youthfulness.
Brochures & Standees
Canva | Figma
CreatED also entrusted us with brochures and standees for upcoming marketing events. We tackled this by designing unique bento box layouts and typography for clear information flow. The print media also accounted for accessibility to older audience by using clear contrasts, legible fonts and highlighted CTAs.
When we designed them, we created guides for the internal team to recreate the style without our guidance. This sustainable practice drives down the cost of our engagement and ensures the client always has what they need.
